IP & Brand Protection

Experienced lawyers from Kazakhstan and REVERA’s international team, will share everything you need to know about IP and brand protection for IT companies — from basic “legal hygiene” at the early stages to the everyday routines and smart habits of successful businesses, and how to safeguard your company’s intellectual property when entering new markets.

The experts will offer hands-on insights, discuss common pitfalls, and suggest strategies for minimising legal risks — without getting lost in bureaucracy.

14:00–17:00 Almaty, Baizakov 280, “Almaty Towers”, SmArt.Point, “Freedom Hall”

What will we talk about?

Welcome speech

14:00

Intellectual Property in a Company: Protection and Risk Mitigation

14:05

Margarita Saakian (REVERA)

  • Key principles of IP protection in the IT sector: why it matters and what to protect
  • How to formalise relationships with employees and contractors regarding IP rights
  • Typical errors and effective ways to minimise legal risks when transferring IP rights to subsidiaries and freelancers

Brand Protection: Registration and Legal Safeguards

14:40

Pavel Klementsov (REVERA)

  • What a brand (trademark) is and why it matters
  • When you can register a trademark and when it is not necessary
  • How to protect your brand rights in Kazakhstan and abroad
  • Typical mistakes when protecting a brand in various jurisdictions: procedures, costs, and deadlines

How Proper Contracts and Client Communication Help Protect IP

15:15

Alibek Slan

  • Common errors in contracts and technical specifications that put IP at risk and how to avoid them
  • How to identify what is protectable and what to include in contracts to secure IP rights
  • How to ensure legal clarity when working with international clients and partners
  • Specifics of intellectual property protection and contract requirements in Kazakhstan

Coffee Break

15:45

Panel Discussion: Building an Effective IP Protection System – Experience and Practical Advice

16:00

Moderator: Margarita Saakian

Speakers: Elena Kravchenko, Timur Jamaldinov (Choco)

  • How to build an IP protection system from scratch: key stages and milestones
  • Essential agreements at the initial stage and during business scaling
  • How to reduce bureaucracy in IP management and streamline document workflows
  • Legal risks to consider when expanding your business and transferring IP rights to new jurisdictions

Networking

16:40

Experts

image

Pavel Klementsov

Head of Brand Protection Direction at REVERA law group

Pavel specializes in companies legal supporting on intellectual property issues, including registration and transfer of intellectual property rights, registration of rights to trademarks (brands), industrial designs.

image

Margarita Saakian

Leading Associate, REVERA Legal Panels Coordinator

Margarita specializes in the comprehensive protection of intellectual property, covering registration processes, legal structuring, and safeguarding rights for trademarks, patents, and software products.

image

Alibek Slan

Leading Associate at REVERA Kazakhstan

Alibek specializes in supporting corporate projects and resolving disputes.

image

Timur Jamaldinov

General Counsel at Choco Holding

Timur was engaged in building, implementing and optimizing IP processes, which allowed, among other things, to introduce IP compliance culture in the group companies, as well as to protect key intellectual assets and successfully complete IP due diligence in M&A transactions.

image

Elena Kravchenko

Lawyer at Legal Click

An expert in legal support of startups with practical experience in creating and implementing intellectual property protection systems in fast-growing projects.

Olga Pekhenko

Head of legal at Freedom Telecom Operation LLP, MCIArb

Olga has extensive experience in IP rights protection under the EAEU legislation, as well as in cross-border transactions, successfully defends the rights of right holders in disputes on protection of copyright and related rights to audiovisual works and software, as well as rights to trademarks and service marks.
She has experience in personal data protection, its processing, and use in the territory of the Republic of Kazakhstan and abroad.

30 May | Almaty Towers, Baizakova 280, Freedom Hall, SmArt.Point

Participation is free of charge with prior registration.

The organisers reserve the right to decline participation.

Registration

Event finished 30.05.2025