IP and Brand Protection — Key Takeaways from the REVERA Kazakhstan Meetup
On 30 May, the REVERA team — Margarita Saakian, Pavel Klementsov, Alibek Slan— hosted a meetup dedicated to a key topic for innovative and tech businesses: how to build an effective IP management system and brand protection strategy.
Why does it matter?
Intellectual property is the heart of any digital business. Legal protection, therefore, is not merely a compliance issue — it is a strategic asset that directly impacts valuation, investment potential, and market expansion. If you don’t manage your rights, you risk losing control over your own product.
The first part of the event focused on fundamental and critically important questions:
- What exactly qualifies as an IP asset, how to structure a proper protection system, and how not to overlook what truly generates business value;
- How to manage relationships with employees, contractors, and freelancers: common mistakes in IP assignment and how to avoid them;
- What “brand” means in the broader sense and what to consider when registering a trademark;
- How well-drafted agreements help protect IP and prevent future disputes.
The second part featured a vibrant panel discussion with legal experts from Kazakhstan’s IT sector, covering real-life cases and practical experiences:
- Building internal IP infrastructure
Implementing regular IP audits, maintaining an internal IP register, assigning responsibilities, and ensuring business involvement beyond just the legal team. - External protection and rights structuring
Registering trademarks and other rights, setting up IP transfer strategies, accounting for jurisdictional specifics, and developing an IP roadmap for business scaling. - Confidential information protection
Applying NDAs, NCAs, NSAs, enforcing trade secret regimes, and using technical and organisational measures to retain control over key data.
The main recommendation echoed by all panellists: structure and formalise your IP rights early — not when the problem arises. Do it before going to market, before launching a product, before an employee leaves. Failing to establish proper rights at the outset can lead to losses, weak negotiation positions, and challenges in attracting investment or selling the business later.
Key takeaway
Legal protection of IP is not a one-off task — it is a multi-layered system embedded in every process from creation to monetisation.
Our conclusion
The meetup gathered professionals committed to building resilient IP management systems — from startups to major enterprises. We’re confident that participants walked away with not just theory, but practical tools ready to be applied immediately.
We thank everyone who joined us for their engagement and insightful questions.
A special thanks to our speakers and panellists for their expertise, openness, and professionalism.
If you have questions about building or strengthening your IP strategy — we’ll be glad to discuss and share our experience.
Looking forward to seeing you at our next events!
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